The Value Factory
You can have a good story, but conveying it effectively is another story altogether. For this, we have Jolanda Ravenek on our team. As the CMO, Jolanda is the brain behind the branding, marketing, and communication of The Value Factory and the companies in our portfolio. With her experience as a Director of Marketing in Retail, Transformation Manager, and Marketing Manager at a sustainable corporation, she guides our portfolio companies to position themselves clearly and attractively to the right target groups, thereby helping to realize their growth ambitions.
Background
Corporate Communications Erasmus University | Master International Communications Management University Utrecht | Bachelor Communications | Manager Corporate Branding Eneco | Manager Marketing & Communicatie Eneco | Programma manager Transformatie Eneco | Branding & Marketing Consultancy Ravelyn | Marketing directeur Lucardi |Head of Brand Moco Museum
Personal
Jolanda is an inquisitive individual who analyzes all aspects of your brand and offering from the customer’s perspective, and then translates this into a creative and decisive approach. This way, a distinctive and compelling story can be crafted that is effective with the right marketing approach. Like (almost) all Value Factory colleagues, Jolanda also runs in her free time. Those kilometers are for fun, and at home, she tirelessly runs around for her family with three children.