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Portfolio companies

We select the most promising startups and connect the companies in our investment portfolio to create greater impact across the value chain. With success: over the past three years, the value of our investments has doubled every year.

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Growficient

Growficient is a company specializing in horticultural lighting and climate solutions, helping growers optimize their cultivation processes.

FC-I

FC-Insulation is a manufacturer of sustainable, circular insulation materials for the construction sector.

Pera

Pera is een HR-techbedrijf dat AI inzet voor het screenen van kandidaten, waarmee ze de job performance en culturele fit voorspellen.

Fair Agro Food

Fair Agro Food is a company focused on promoting sustainable agriculture and food production in Sudan.

Healthy Fridge

Healthy Fridge is a company that provides healthy, fresh meals through advanced vending machines.

Urban Farming Partners

Urban Farming Partners (UFP) is a Dutch company that provides complete solutions for indoor farming in urban areas.

FreshIQ

Fresh IQ is a Dutch data platform that provides smart solutions for companies in the floriculture and fresh produce sectors.

Dealin.Green

Dealin.Green is a Dutch company connecting farmers and builders in the biobased supply chain.

Cano-ela

Cano-Ela is a food tech company revolutionizing the way oil-rich seeds are processed.

FUELFWD

FuelFWD is a company focused on traceability in the global renewable fuel market.

CORVUS

Corvus Drones is an innovative company focused on digitizing greenhouses worldwide.

Proba

Proba is a leading company focused on accelerating the sustainability of the agri-food sector.

Meet our team

Our people are our strength. Our team consists of experienced entrepreneurs and professionals who have held key positions in the business world. This enables us to provide startups with both strategic guidance and hands-on support during crucial growth phases.

See our team below:

CEO & Managing Partner

Peter Kleijwegt

Peter, co-founder of Value Factory, is an entrepreneur with a strong affinity for ICT and technology. With a solid foundation in economics and business administration and decades of experience as the CEO of a successful company, he now uses Value Factory to take promising tech startups to the next phase.

Background
Bachelor Economics Hogeschool Rotterdam |Bachelor of Business Administration (BBA) Hogeschool Rotterdam | Business & Managerial Economics Open University | F&A Manager Isolectra | Co-owner Vista+ | Founder and CEO Ledyears.

Personal
Peter loves to make an impact, take ownership, and persevere. His down-to-earth attitude comes from his upbringing in the agriculture & horticulture sector. He has been active in IT and international trade for years and has also lived and worked in Singapore. With his entrepreneurial background, he always sees where the opportunities lie. In 22 years, he built his company Ledyears into a large, international player in the field of business information systems. After the successful sale of Ledyears, he started Value Factory with Johan to make an impact in the AgriFood chain and apply his expertise as an entrepreneur to other entrepreneurs. Outside of work, Peter enjoys working in his garden and sports.

Junior Investment Analyst

Ishani Bakas

Ishani is completing her Master’s degree in Finance & Investments, during which she is researching the ESG strategies of companies. Ishani supports our investment team with, for example, accounting, business analyses, modeling, and research.

Background
MSc Finance & Investments Erasmus University Rotterdam, RSM | BSc Business Administration at Erasmus University Rotterdam, RSM | Philosophy of a Specific Discipline: Economics at Erasmus University Rotterdam, ESPhil | Economie Docent Stanislascollege | Customer Relationship Agent AP-Moller Maersk

Personal
Ishani knows how to maintain an overview while simultaneously paying attention to detail – a skill she certainly learned as an Economics teacher in high school. In her adventures, she loves to explore and stays fit by boxing and playing tennis. Her passion for sustainability is not only reflected in her thesis research on ESG but also in her involvement with the various startups of Value Factory.

CFO & Managing Partner

Johan van Heusden

Johan is a co-founder and the man behind the numbers and euros at Value Factory. With his background in Finance as a chartered accountant and consultant with extensive M&A experience, he assists our investors in creating a profitable portfolio. He supports our startups as CFO in every phase of the business – from solid business plans and robust growth to acquisitions and sales.

Background
Certified Public Accountant (CPA) Nyenrode Business University | Executive Master’s degree Business Valuation Erasmus University Rotterdam School of Management | Certified Blockchain technology specialist INSEAD Executive Education | Accountmanager at Van Noord Accountancy and Tax Consultancy | Chartered Accountant at Visser & Visser Accountancy and Tax Services | Chartered Accountant at Drechtsteden Accountants and Advisors | Chief Financial Officer at Ledyears B.V. | M&A, Carve-out and Financial Integration consultancy at T-Mobile Netherlands.

Personal
With Johan, nothing is left to chance. He is a thinker who thoroughly analyzes all aspects. He rapidly works out possible steps and scenarios. After assisting Peter with the sale of Ledyears, they started Value Factory together. In his scarce free time, he enjoys a solid book and a good conversation with friends. He clears his head by cycling or running, often participating in running competitions cheered on by his wife and four children.

IT & Process Specialist

Martijn Bergkamp

Martijn always works at the intersection of processes and entrepreneurship, focusing on societal relevance and people. He is a versatile project manager who provides guidance on process improvement and team performance to several of our companies from Value Factory. He is the Service Delivery Manager at Growficient and IT project manager at Dealin.Green. Additionally, he is the CEO of Fair Agro Food and a partner at FOGA Organic Gum, which aims to provide farmers with a better existence.

Background
Applied Sciences The Hague University | Theatre Producer Theaterfabriek, Stage Entertainment | Leading Organizational Changes SIOO Utrecht | Quality Auditor KVE | Mobility Analist, IT Project Manager and Manager Modernisation at Kone International | Teamlead project Services at AJS / AMEC | Project leader, Team lead and Service Operations Manager at QDelft | Service Delivery Manager at Aumatics | CEO Fair Agro Food | Partner FOGA Organic Gum.

Personal
Martijn appears to be a calm person who, as a scrum master, wants to bring structure everywhere. At the same time, he is a driven creative spirit who, due to his background in the theater world, can easily think outside the box. As a project manager, this creative flair is reflected in surprising solutions and refreshing insights for our project approaches.

Legal Assistant

Maarten van der Meer

Maarten is currently completing his Master’s degree in International Business Law, with a research focus on food labelling. He supports the legal team with tasks such as legal research, drafting contracts, and updating general terms and conditions.

Background

Bachelor in Business Administration at Rotterdam School of Management | Bachelor in Law at Erasmus School of Law

Personal

In February 2025, alongside his studies, Maarten started working at Value Factory as a Legal Assistant. In addition to his work, Maarten is also active as a lecturer, sharing his knowledge and experience with others. In his free time, you’ll often find him at the gym, where he can channel his energy.

CMO & Managing Partner

Jolanda Ravenek

The Value Factory
You can have a good story, but conveying it effectively is another story altogether. For this, we have Jolanda Ravenek on our team. As the CMO, Jolanda is the brain behind the branding, marketing, and communication of The Value Factory and the companies in our portfolio. With her experience as a Director of Marketing in Retail, Transformation Manager, and Marketing Manager at a sustainable corporation, she guides our portfolio companies to position themselves clearly and attractively to the right target groups, thereby helping to realize their growth ambitions.

Background
Corporate Communications Erasmus University | Master International Communications Management University Utrecht | Bachelor Communications | Manager Corporate Branding Eneco | Manager Marketing & Communicatie Eneco | Programma manager Transformatie  Eneco | Branding & Marketing Consultancy Ravelyn | Marketing directeur Lucardi |Head of Brand Moco Museum

Personal
Jolanda is an inquisitive individual who analyzes all aspects of your brand and offering from the customer’s perspective, and then translates this into a creative and decisive approach. This way, a distinctive and compelling story can be crafted that is effective with the right marketing approach. Like (almost) all Value Factory colleagues, Jolanda also runs in her free time. Those kilometers are for fun, and at home, she tirelessly runs around for her family with three children.

Legal Assistant

Babette Verwer

Alongside her Law studies at Erasmus University Rotterdam, Babette thoroughly enjoys working in the legal department at Value Factory. She also brings a background in marketing, helping to strengthen Value Factory’s visibility and positioning. She loves taking on new challenges and doesn’t like to sit still—always ready to go the extra mile and step in wherever needed. Offering help and support to others comes naturally to her.

Background

Bachelor in Law Erasmus University Rotterdam School of Law.

Personal

Babette is someone who is always on the move, both professionally and personally. Her passion for sports, especially field hockey, keeps her physically active. She also enjoys spending quality time with friends over drinks. In 2024, Babette spent half a year studying in Sydney. She is now focused on completing her degree at Erasmus University.

Business Controller

Sander van Heteren

Sander has extensive experience as a business controller in both established and fast-growing companies (KPN, Beequip). With his finance background as a Register Controller, he provides entrepreneurs at Value Factory with insights into their company’s financial performance and forecasts. His approach starts with a conversation about strategy and potential choices before diving into the numbers. You can expect many questions about assumptions and expectations—because a goal without a plan is just a wish.

Background

Master’s in Economics at Erasmus University | Register Controller (Erasmus University) | Financial Modeling & Valuation (FMVA | CFI)
KPN (Accounting | Financial Control | Business Control – Accounting Specialist | Business Controller)
Beequip (Business Control | Pricing | Strategy – Business Controller)

Personal

Sander is naturally a curious enthusiast—when he dives into a topic, he wants to know everything about it. He uses his analytical skills to translate and structure the story behind the business. In his free time, he enjoys reading, socializing, and staying active through fitness and running.

CTO & Investment Manager

Jacco Zuijdweg

Jacco brings the smart data factor to the Value Factory team. He knows better than anyone how to use technology, data, ICT, and AI to improve processes in the AgriFood chain. As CTO, he guides our startups in technical and process-bound innovation.

Background
Data Science and Analytics at Tilburg University | Data analysis Erasmus University Rotterdam | Master of Science Mechanical Engineering at Delft University | Internship on the reduction of fuel consumption of salt winning pumps in India – Practica | Onderzoek washer disinfector Erasmus Medical Center | Data Scientist  Datagestuurd Asset Management Prorail

Personal
Jacco joined Value Factory as the third member. As a data scientist, he is always looking for ways to improve processes and systems through data, thereby accelerating the companies in our portfolio. Jacco is married, has three children, and is athletic. To the annoyance of his colleagues, he can easily and quickly run long distances.

Legal Assistant

Hadassa Baars

Hadassa is the jack-of-all-trades within Value Factory. With her broad educational background, she is versatile in her capabilities. She is involved in legal, financial, and administrative matters, among others. She gets excited about putting things in order and frequently uses her skills for our portfolio companies.

Background
Bachelor in Business Erasmus University Rotterdam School of Management – Bachelor in Law Erasmus University Rotterdam School of Law

Personal
Hadassa joined Value Factory in April 2022 as a Junior Investment Analyst alongside her various studies. She is often busy, loves to tackle and persevere, and always goes the extra mile. Besides her studies and work, she is often found in the gym and gets very excited about traveling. Unlike her colleagues, she does not take up running.

Thanks to our strong network and a flexible pool of specialists, we always provide the right expertise and connect startups with the people and resources that accelerate their growth. Moreover, we serve as a talent incubator, ensuring that startups have the right leaders and experts not only today but also in the future.

Investment Committee

The Investment Committee plays a crucial role within Value Factory Venture by reviewing and approving investment proposals, ensuring that each investment aligns with our investment policy and strategic objectives. Additionally, the committee serves as a strategic sounding board for the Value Factory management team and contributes to the further development of our fund.

Guido Dubbeld

Ex- CFO Eneco
Financial | Duurzaamheid | Energie

Aart Duijzer

Ex-CFO Refresco
Financial | Fusies & overnames

Hans Kleijwegt

Ex-CEO Van den Bos Flowerbulbs & World Horti Center
Entrepreneur | Tuinbouw

Marian Wagemakers

Ex-CEO Dalco Food
Entrepreneur | Plantbased Food

Eric de Winter

Ex-CEO Floriway
Entrepreneur | Sierteelt | Logistiek

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Job openings

We currently have no open positions. However, you’re always welcome to send an open application via our contact form.