We select the most promising startups and connect the companies in our investment portfolio to create greater impact across the value chain. With success: over the past three years, the value of our investments has doubled every year.
Our people are our strength. Our team consists of experienced entrepreneurs and professionals who have held key positions in the business world. This enables us to provide startups with both strategic guidance and hands-on support during crucial growth phases.
See our team below:
Peter, co-founder of Value Factory, is an entrepreneur with a strong affinity for ICT and technology. With a solid foundation in economics and business administration and decades of experience as the CEO of a successful company, he now uses Value Factory to take promising tech startups to the next phase.
Background
Bachelor Economics Hogeschool Rotterdam |Bachelor of Business Administration (BBA) Hogeschool Rotterdam | Business & Managerial Economics Open University | F&A Manager Isolectra | Co-owner Vista+ | Founder and CEO Ledyears.
Personal
Peter loves to make an impact, take ownership, and persevere. His down-to-earth attitude comes from his upbringing in the agriculture & horticulture sector. He has been active in IT and international trade for years and has also lived and worked in Singapore. With his entrepreneurial background, he always sees where the opportunities lie. In 22 years, he built his company Ledyears into a large, international player in the field of business information systems. After the successful sale of Ledyears, he started Value Factory with Johan to make an impact in the AgriFood chain and apply his expertise as an entrepreneur to other entrepreneurs. Outside of work, Peter enjoys working in his garden and sports.
Sander has extensive experience as a business controller in both established and fast-growing companies (KPN, Beequip). With his finance background as a Register Controller, he provides entrepreneurs at Value Factory with insights into their company’s financial performance and forecasts. His approach starts with a conversation about strategy and potential choices before diving into the numbers. You can expect many questions about assumptions and expectations—because a goal without a plan is just a wish.
Background
Master’s in Economics at Erasmus University | Register Controller (Erasmus University) | Financial Modeling & Valuation (FMVA | CFI)
KPN (Accounting | Financial Control | Business Control – Accounting Specialist | Business Controller)
Beequip (Business Control | Pricing | Strategy – Business Controller)
Personal
Sander is naturally a curious enthusiast—when he dives into a topic, he wants to know everything about it. He uses his analytical skills to translate and structure the story behind the business. In his free time, he enjoys reading, socializing, and staying active through fitness and running.
Johan is a co-founder and the man behind the numbers and euros at Value Factory. With his background in Finance as a chartered accountant and consultant with extensive M&A experience, he assists our investors in creating a profitable portfolio. He supports our startups as CFO in every phase of the business – from solid business plans and robust growth to acquisitions and sales.
Background
Certified Public Accountant (CPA) Nyenrode Business University | Executive Master’s degree Business Valuation Erasmus University Rotterdam School of Management | Certified Blockchain technology specialist INSEAD Executive Education | Accountmanager at Van Noord Accountancy and Tax Consultancy | Chartered Accountant at Visser & Visser Accountancy and Tax Services | Chartered Accountant at Drechtsteden Accountants and Advisors | Chief Financial Officer at Ledyears B.V. | M&A, Carve-out and Financial Integration consultancy at T-Mobile Netherlands.
Personal
With Johan, nothing is left to chance. He is a thinker who thoroughly analyzes all aspects. He rapidly works out possible steps and scenarios. After assisting Peter with the sale of Ledyears, they started Value Factory together. In his scarce free time, he enjoys a solid book and a good conversation with friends. He clears his head by cycling or running, often participating in running competitions cheered on by his wife and four children.
Martijn always works at the intersection of processes and entrepreneurship, focusing on societal relevance and people. He is a versatile project manager who provides guidance on process improvement and team performance to several of our companies from Value Factory. He is the Service Delivery Manager at Growficient and IT project manager at Dealin.Green. Additionally, he is the CEO of Fair Agro Food and a partner at FOGA Organic Gum, which aims to provide farmers with a better existence.
Background
Applied Sciences The Hague University | Theatre Producer Theaterfabriek, Stage Entertainment | Leading Organizational Changes SIOO Utrecht | Quality Auditor KVE | Mobility Analist, IT Project Manager and Manager Modernisation at Kone International | Teamlead project Services at AJS / AMEC | Project leader, Team lead and Service Operations Manager at QDelft | Service Delivery Manager at Aumatics | CEO Fair Agro Food | Partner FOGA Organic Gum.
Personal
Martijn appears to be a calm person who, as a scrum master, wants to bring structure everywhere. At the same time, he is a driven creative spirit who, due to his background in the theater world, can easily think outside the box. As a project manager, this creative flair is reflected in surprising solutions and refreshing insights for our project approaches.
The Value Factory
You can have a good story, but conveying it effectively is another story altogether. For this, we have Jolanda Ravenek on our team. As the CMO, Jolanda is the brain behind the branding, marketing, and communication of The Value Factory and the companies in our portfolio. With her experience as a Director of Marketing in Retail, Transformation Manager, and Marketing Manager at a sustainable corporation, she guides our portfolio companies to position themselves clearly and attractively to the right target groups, thereby helping to realize their growth ambitions.
Background
Corporate Communications Erasmus University | Master International Communications Management University Utrecht | Bachelor Communications | Manager Corporate Branding Eneco | Manager Marketing & Communicatie Eneco | Programma manager Transformatie Eneco | Branding & Marketing Consultancy Ravelyn | Marketing directeur Lucardi |Head of Brand Moco Museum
Personal
Jolanda is an inquisitive individual who analyzes all aspects of your brand and offering from the customer’s perspective, and then translates this into a creative and decisive approach. This way, a distinctive and compelling story can be crafted that is effective with the right marketing approach. Like (almost) all Value Factory colleagues, Jolanda also runs in her free time. Those kilometers are for fun, and at home, she tirelessly runs around for her family with three children.
Alongside her Law studies at Erasmus University Rotterdam, Babette thoroughly enjoys working in the legal department at Value Factory. She also brings a background in marketing, helping to strengthen Value Factory’s visibility and positioning. She loves taking on new challenges and doesn’t like to sit still—always ready to go the extra mile and step in wherever needed. Offering help and support to others comes naturally to her.
Background
Bachelor in Law Erasmus University Rotterdam School of Law.
Personal
Babette is someone who is always on the move, both professionally and personally. Her passion for sports, especially field hockey, keeps her physically active. She also enjoys spending quality time with friends over drinks. In 2024, Babette spent half a year studying in Sydney. She is now focused on completing her degree at Erasmus University.
Jacco brings the smart data factor to the Value Factory team. He knows better than anyone how to use technology, data, ICT, and AI to improve processes in the AgriFood chain. As CTO, he guides our startups in technical and process-bound innovation.
Background
Data Science and Analytics at Tilburg University | Data analysis Erasmus University Rotterdam | Master of Science Mechanical Engineering at Delft University | Internship on the reduction of fuel consumption of salt winning pumps in India – Practica | Onderzoek washer disinfector Erasmus Medical Center | Data Scientist Datagestuurd Asset Management Prorail
Personal
Jacco joined Value Factory as the third member. As a data scientist, he is always looking for ways to improve processes and systems through data, thereby accelerating the companies in our portfolio. Jacco is married, has four children, and is athletic. To the annoyance of his colleagues, he can easily and quickly run long distances.
Eva de Wild
Eva is currently a third-year Law student at Erasmus University in Rotterdam and additionally works with great pleasure in the legal department at Value Factory Ventures. Alongside her studies, she is committed to women’s rights by working at a women’s rights shop that advocates for the rights of women in various legal situations. Her days are always full, and she is naturally ambitious and driven to achieve her goals.
Background
Bachelor in Law, Erasmus University Rotterdam School of Law
Personal
In her free time, she reads a lot, learns new languages, and is always looking for ways to physically challenge herself. Running, cycling, and climbing are her favorite ways to stay fit while pushing her limits. She is also an avid traveler and collects mountain peaks. She is always in search of the next challenge in nature.
Wietse is a venture builder with a strong combination of financial, technical, and operational experience in the international agri-food sector. He has worked in Europe and Africa on the development of greenfield food and agribusinesses. Thanks to his background in both engineering and finance, he is able to grasp innovations quickly and translate them into practical applications.
Background
BSc in Mechanical Engineering, Rotterdam University of Applied Sciences
MSc in Irrigation and Water Engineering, Wageningen University
Operational management in agribusinesses in Ethiopia and Mozambique
Investment management in London for an agri-food investment fund, and later as an independent professional in the Netherlands
Personal
Wietse is analytical, pragmatic, and solution-oriented. He values clarity and progress, and feels at home in complex environments where strategy and execution come together. His international experience has given him a down-to-earth, hands-on mentality, combined with the ability to build trust quickly with a wide range of stakeholders.
Unlike many of his colleagues at Value Factory, Wietse is not an avid runner, but he likes to use his height to occasionally deliver a sharp block on the volleyball court. He also enjoys a good book with coffee and spending quality time with family and friends.
Jan is co-founder of Value Factory Venture Studio and a true commercial builder. With nearly 20 years of experience in commercial roles and more than five years in management positions, he combines strategic insight with strong execution capabilities. His background in Commercial Economics (BBA, Avans University of Applied Sciences) forms the foundation of his sharp market- and customer-focused approach.
Within the venture studio, Jan focuses on market validation, positioning, and proposition development. He is energized by turning ideas into concrete ventures and achieving sustainable growth.
Background
Bachelor’s degree in Commercial Economics (BBA) – Avans University of Applied Sciences
Account Manager and Division Manager at Q-lite
Personal
Jan enjoys variety and exploring new opportunities. He is energized by building new ventures and translating ambition into results together with a team. His strength lies in connecting people, ideas, and market opportunities.
Outside of work, Jan likes to stay active. He enjoys motorcycling, cooking, and hiking, and maintains an entrepreneurial mindset in his personal life as well.
Thanks to our strong network and a flexible pool of specialists, we always provide the right expertise and connect startups with the people and resources that accelerate their growth. Moreover, we serve as a talent incubator, ensuring that startups have the right leaders and experts not only today but also in the future.
Peter, medeoprichter van Value Factory, is een ondernemer met grote affiniteit voor ICT en techniek. Met een stevige basis in economie en bedrijfskunde en decennia ervaring als CEO van een succesvolle onderneming, zet hij zich via Value Factory nu in om kansrijke tech startups naar een volgende fase te brengen.
Background
Bachelor Economics Hogeschool Rotterdam |Bachelor of Business Administration (BBA) Hogeschool Rotterdam | Business & Managerial Economics Open University | F&A Manager Isolectra | Co-owner Vista+ | Founder and CEO Ledyears.
Personal
Peter houdt van impact maken, ownership en doorzetten. Zijn nuchterheid heeft hij meegekregen vanuit zijn jeugd in de land- & tuinbouwsector. Hij is jarenlang actief geweest in IT en internationale handel, en heeft ook in Singapore gewoond en gewerkt. Met zijn ondernemersachtergrond ziet hij altijd waar de kansen liggen. In 22 jaar bouwde hij zijn onderneming Ledyears uit tot een grote, internationale speler op het gebied van bedrijfsinformatiesystemen. Na de succesvolle verkoop van Ledyears startte hij samen met Johan Value Factory om impact te maken in AgriFood keten, en zijn expertise als ondernemer in te zetten voor andere ondernemers. Buiten het werk gaat Peter graag in zijn tuin aan de slag en sport hij graag.
The Value Factory
You can have a good story, but conveying it effectively is another story altogether. For this, we have Jolanda Ravenek on our team. As the CMO, Jolanda is the brain behind the branding, marketing, and communication of The Value Factory and the companies in our portfolio. With her experience as a Director of Marketing in Retail, Transformation Manager, and Marketing Manager at a sustainable corporation, she guides our portfolio companies to position themselves clearly and attractively to the right target groups, thereby helping to realize their growth ambitions.
Background
Corporate Communications Erasmus University | Master International Communications Management University Utrecht | Bachelor Communications | Manager Corporate Branding Eneco | Manager Marketing & Communicatie Eneco | Programma manager Transformatie Eneco | Branding & Marketing Consultancy Ravelyn | Marketing directeur Lucardi |Head of Brand Moco Museum
Personal
Jolanda is an inquisitive individual who analyzes all aspects of your brand and offering from the customer’s perspective, and then translates this into a creative and decisive approach. This way, a distinctive and compelling story can be crafted that is effective with the right marketing approach. Like (almost) all Value Factory colleagues, Jolanda also runs in her free time. Those kilometers are for fun, and at home, she tirelessly runs around for her family with three children.
Johan is medeoprichter en de man van de cijfers en euro’s bij Value Factory. Met zijn achtergrond in Finance als registeraccountant en consultant met uitgebreide M&A-ervaring staat hij onze investeerders bij in de creatie van een renderend portfolio. Onze startups ondersteunt hij als CFO in elke bedrijfsfase – van solide businessplan, gedegen groei, overnames tot verkoop.
Background
Certified Public Accountant (CPA) Nyenrode Business University | Executive Master’s degree Business Valuation Erasmus University Rotterdam School of Management | Certified Blockchain technology specialist INSEAD Executive Education | Accountmanager at Van Noord Accountancy and Tax Consultancy | Chartered Accountant at Visser & Visser Accountancy and Tax Services | Chartered Accountant at Drechtsteden Accountants and Advisors | Chief Financial Officer at Ledyears B.V. | M&A, Carve-out and Financial Integration consultancy at T-Mobile Netherlands.
Personal
Bij Johan wordt niets aan het toeval overgelaten. Het is een denker die alle aspecten goed analyseert. Mogelijke stappen en scenario’s werkt hij in hoog tempo uit. Nadat hij Peter hielp met de verkoop van Ledyears zijn ze samen gestart met Value Factory. In zijn schaarse vrije tijd houdt hij niet voor niets van een stevig boek en een goed gesprek met vrienden. Zijn hoofd leegmaken doet hij op de racefiets of tijdens het hardlopen. Hij neemt geregeld deel aan hardloopwedstrijden aangemoedigd door zijn vrouw en vier kinderen.
Jacco brings the smart data factor to the Value Factory team. He knows better than anyone how to use technology, data, ICT, and AI to improve processes in the AgriFood chain. As CTO, he guides our startups in technical and process-bound innovation.
Background
Data Science and Analytics at Tilburg University | Data analysis Erasmus University Rotterdam | Master of Science Mechanical Engineering at Delft University | Internship on the reduction of fuel consumption of salt winning pumps in India – Practica | Onderzoek washer disinfector Erasmus Medical Center | Data Scientist Datagestuurd Asset Management Prorail
Personal
Jacco joined Value Factory as the third member. As a data scientist, he is always looking for ways to improve processes and systems through data, thereby accelerating the companies in our portfolio. Jacco is married, has three children, and is athletic. To the annoyance of his colleagues, he can easily and quickly run long distances.
Sander has extensive experience as a business controller in both established and fast-growing companies (KPN, Beequip). With his finance background as a Register Controller, he provides entrepreneurs at Value Factory with insights into their company’s financial performance and forecasts. His approach starts with a conversation about strategy and potential choices before diving into the numbers. You can expect many questions about assumptions and expectations—because a goal without a plan is just a wish.
Background
Master’s in Economics at Erasmus University | Register Controller (Erasmus University) | Financial Modeling & Valuation (FMVA | CFI)
KPN (Accounting | Financial Control | Business Control – Accounting Specialist | Business Controller)
Beequip (Business Control | Pricing | Strategy – Business Controller)
Personal
Sander is naturally a curious enthusiast—when he dives into a topic, he wants to know everything about it. He uses his analytical skills to translate and structure the story behind the business. In his free time, he enjoys reading, socializing, and staying active through fitness and running.
Martijn always works at the intersection of processes and entrepreneurship, focusing on societal relevance and people. He is a versatile project manager who provides guidance on process improvement and team performance to several of our companies from Value Factory. He is the Service Delivery Manager at Growficient and IT project manager at Dealin.Green. Additionally, he is the CEO of Fair Agro Food and a partner at FOGA Organic Gum, which aims to provide farmers with a better existence.
Background
Applied Sciences The Hague University | Theatre Producer Theaterfabriek, Stage Entertainment | Leading Organizational Changes SIOO Utrecht | Quality Auditor KVE | Mobility Analist, IT Project Manager and Manager Modernisation at Kone International | Teamlead project Services at AJS / AMEC | Project leader, Team lead and Service Operations Manager at QDelft | Service Delivery Manager at Aumatics | CEO Fair Agro Food | Partner FOGA Organic Gum.
Personal
Martijn appears to be a calm person who, as a scrum master, wants to bring structure everywhere. At the same time, he is a driven creative spirit who, due to his background in the theater world, can easily think outside the box. As a project manager, this creative flair is reflected in surprising solutions and refreshing insights for our project approaches.
Alongside her Law studies at Erasmus University Rotterdam, Babette thoroughly enjoys working in the legal department at Value Factory. She also brings a background in marketing, helping to strengthen Value Factory’s visibility and positioning. She loves taking on new challenges and doesn’t like to sit still—always ready to go the extra mile and step in wherever needed. Offering help and support to others comes naturally to her.
Background
Bachelor in Law Erasmus University Rotterdam School of Law.
Personal
Babette is someone who is always on the move, both professionally and personally. Her passion for sports, especially field hockey, keeps her physically active. She also enjoys spending quality time with friends over drinks. In 2024, Babette spent half a year studying in Sydney. She is now focused on completing her degree at Erasmus University.
Eva is currently a third-year Law student at Erasmus University in Rotterdam and additionally works with great pleasure in the legal department at Value Factory Ventures. Alongside her studies, she is committed to women’s rights by working at a women’s rights shop that advocates for the rights of women in various legal situations. Her days are always full, and she is naturally ambitious and driven to achieve her goals.
Background
Bachelor in Law, Erasmus University Rotterdam School of Law
Personal
In her free time, she reads a lot, learns new languages, and is always looking for ways to physically challenge herself. Running, cycling, and climbing are her favorite ways to stay fit while pushing her limits. She is also an avid traveler and collects mountain peaks. She is always in search of the next challenge in nature.
Jan is co-founder of Value Factory Venture Studio and a true commercial builder. With nearly 20 years of experience in commercial roles and more than five years in management positions, he combines strategic insight with strong execution capabilities. His background in Commercial Economics (BBA, Avans University of Applied Sciences) forms the foundation of his sharp market- and customer-focused approach.
Within the venture studio, Jan focuses on market validation, positioning, and proposition development. He is energized by turning ideas into concrete ventures and achieving sustainable growth.
Background
Bachelor’s degree in Commercial Economics (BBA) – Avans University of Applied Sciences
Account Manager and Division Manager at Q-lite
Personal
Jan enjoys variety and exploring new opportunities. He is energized by building new ventures and translating ambition into results together with a team. His strength lies in connecting people, ideas, and market opportunities.
Outside of work, Jan likes to stay active. He enjoys motorcycling, cooking, and hiking, and maintains an entrepreneurial mindset in his personal life as well.
Wietse is a venture builder with a strong combination of financial, technical, and operational experience in the international agri-food sector. He has worked in Europe and Africa on the development of greenfield food and agribusinesses. Thanks to his background in both engineering and finance, he is able to grasp innovations quickly and translate them into practical applications.
Background
BSc in Mechanical Engineering, Rotterdam University of Applied Sciences
MSc in Irrigation and Water Engineering, Wageningen University
Operational management in agribusinesses in Ethiopia and Mozambique
Investment management in London for an agri-food investment fund, and later as an independent professional in the Netherlands
Personal
Wietse is analytical, pragmatic, and solution-oriented. He values clarity and progress, and feels at home in complex environments where strategy and execution come together. His international experience has given him a down-to-earth, hands-on mentality, combined with the ability to build trust quickly with a wide range of stakeholders.
Unlike many of his colleagues at Value Factory, Wietse is not an avid runner, but he likes to use his height to occasionally deliver a sharp block on the volleyball court. He also enjoys a good book with coffee and spending quality time with family and friends.
The Investment Committee plays a crucial role within Value Factory Venture by reviewing and approving investment proposals, ensuring that each investment aligns with our investment policy and strategic objectives. Additionally, the committee serves as a strategic sounding board for the Value Factory management team and contributes to the further development of our fund.
Ex-CFO Refresco
Financial | Fusies & overnames
Ex-CEO Dalco Food
Entrepreneur | Plantbased Food
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We currently have no open positions. However, you’re always welcome to send an open application via our contact form.
