In 2019, Johan van Heusden and Peter Kleijwegt started with one conviction: entrepreneurs with courage, vision, and societal impact deserve more than just financing – they deserve a partner who thinks along and helps build.
Our first investment quickly followed with Pera. In 2020, Fresh IQ joined, and in 2021, Jacco Zuidweg strengthened the team – an important step for the growth of our fund and for new investments such as Urban Farming Partners and Healthy Fridge.
Growth and accelerated investments
2020 was marked by acceleration. We invested in Proba, Growficient, and Corvus Drones – entrepreneurs truly making a difference in food security, sustainability, and technology.
In 2023, we invested in Dealin.Green while further professionalizing our fund. At the beginning of 2024, we were recognized through the RVO Seed Capital program and welcomed Jolanda Ravenek to the team.
Later that year, we invested in FC-I and FuelFWD, both active in the energy transition.
First Milestones and New Name
A special moment was our first partial exit at the beginning of 2024 – Fresh IQ. An important milestone for our team and the fund.
In the months that followed, ECG officially became Value Factory Ventures, with a new name, a new office in Ridderkerk, and the same commitment to technology, entrepreneurship, and societal impact.
In 2025, we welcomed Cano-Ela to our portfolio – a young company with a strong mission in healthy and sustainable food.
