At Value Factory, we believe in entrepreneurship – not only in the startups we invest in, but also in our own approach as an investor. In addition to our funds, we also offer deal-by-deal investments, using so-called SPVs (Special Purpose Vehicles).
What does this entail?
In a deal-by-deal investment, our investors can decide for each startup whether they want to participate.
- They gain direct access to a specific investment, including the full rationale and terms.
- There is no obligation to invest in multiple startups; each deal is assessed and decided on individually.
- Investors benefit from the same rigorous selection, due diligence, and active guidance that we apply in our funds.
Why our approach is effective
Deal–by–deal investing gives investors maximum
flexibility
and
transparency
. They can align with personal preferences – for example, a strong affinity with food, construction, or technology – while relying on our experience, network, and hands-on support. Value Factory investors have first choice, but we can also attract investors who do not wish to participate in the fund. For startups, this means we can act more quickly and bring in specific co-investors who add strategic value.
Healthy Fridge: a case study
A great example is our investment in
Healthy Fridge
, the fast-growing provider of smart refrigerated cabinets for businesses and public locations.
- Demand for healthy and sustainable on-the-go food is skyrocketing.
- Healthy Fridge combines technology, data, and a scalable service model to make healthy meals available 24/7.
- Thanks to the deal-by-deal model, we were able – together with a group of engaged co-investors – to quickly pool capital and expertise to finance the next phase of growth.
The impact of our hands-on approach
With deal-by-deal investing, we create a win-win: investors choose for themselves, startups receive exactly the right mix of capital and expertise, and Value Factory can accelerate its mission – building companies that make an impact and create value.
Want to learn more about the Healthy Fridge deal? Email ‘Healthy Fridge’ to info@valuefactory.vc
