Value Factory invests in Agro4all, the digital platform for advice, registration, and compliance of crop protection products. With this investment, we support the next phase of commercial scaling and further product development of the platform, which is already used by more than 1,000 greenhouse horticulture companies.
Crop protection is one of the most highly regulated and error-prone aspects of growers’ operations. At the same time, registration and inventory management are still often handled in a fragmented way through Excel files, separate systems, and manual reporting. This leads to duplicate data entry, loss of time, and increased risks of errors and non-compliance.
One integrated platform
Agro4all has developed an integrated platform that serves as a “single source of truth” for crop protection data. The platform offers:
- · Personalized advice on both chemical and biological products
- · Automatic checks against current laws and regulations
- · Registration of product usage and inventory management, including expiry checks, historical tracking, and resistance analyses
- · Integrations with partners such as MPS and Royal Brinkman
The platform is currently used by more than 1,000 greenhouse horticulture companies.
Jacco Zuijdweg of Value Factory:
“Agro4all solves a concrete and urgent problem for growers. The combination of compliance, data-driven advice, and supply chain integrations makes this platform scalable and strategically relevant for the sector. We see clear potential for accelerated growth in this next phase.”
Focus on commercialization and growth
In the coming period, Agro4all will focus on further scaling and commercialization. Key priorities include rolling out additional Pro functionalities, including real-time inventory management, strengthening partner channels, and expanding the organization.
As part of this growth phase, Agro4all is actively searching for a CEO with a strong commercial profile. The CEO will be ultimately responsible for strategy, commercial activities, and organizational leadership, while founder Bart van Kleef will remain CTO, responsible for product, technology, and innovation.
With this investment, Agro4all reinforces its ambition to support growers with a future-proof, compliant, and data-driven crop protection platform.
