{"id":1872,"date":"2025-08-08T11:30:31","date_gmt":"2025-08-08T09:30:31","guid":{"rendered":"https:\/\/valuefactory.vc\/from-idea-to-first-exit-and-everything-in-between\/"},"modified":"2025-10-06T09:43:14","modified_gmt":"2025-10-06T07:43:14","slug":"from-idea-to-first-exit-and-everything-in-between","status":"publish","type":"post","link":"https:\/\/valuefactory.vc\/en\/from-idea-to-first-exit-and-everything-in-between\/","title":{"rendered":"From idea to first exit and everything in between"},"content":{"rendered":"<p><b>In 2019, Johan van Heusden and Peter Kleijwegt started with one conviction: entrepreneurs with courage, vision, and societal impact deserve more than just financing \u2013 they deserve a partner who thinks along and helps build. <\/b><\/p>\n<p>Our first investment quickly followed with <strong>Pera<\/strong>. In 2020, <strong>Fresh IQ <\/strong>joined, and in 2021, Jacco Zuidweg strengthened the team \u2013 an important step for the growth of our fund and for new investments such as <strong>Urban Farming Partners<\/strong> and <strong>Healthy Fridge.<\/strong>  <\/p>\n<h3>Growth and accelerated investments<\/h3>\n<p>2020 was marked by acceleration. We invested in <strong>Proba, Growficient<\/strong>, and <strong>Corvus Drones<\/strong> \u2013 entrepreneurs truly making a difference in food security, sustainability, and technology. <\/p>\n<p>In 2023, we invested in <strong>Dealin.Green <\/strong>while further professionalizing our fund. At the beginning of 2024, we were recognized through the <strong>RVO Seed Capital<\/strong> program and welcomed Jolanda Ravenek to the team. <\/p>\n<p>Later that year, we invested in <strong>FC-I <\/strong>and <strong>FuelFWD<\/strong>, both active in the energy transition.<\/p>\n<h3>First Milestones and New Name<\/h3>\n<p>A special moment was our first partial exit at the beginning of 2024 \u2013 Fresh IQ. An important milestone for our team and the fund. <\/p>\n<p>In the months that followed, <strong>ECG<\/strong> officially became <strong>Value Factory Ventures<\/strong>, with a new name, a new office in Ridderkerk, and the same commitment to technology, entrepreneurship, and societal impact.<\/p>\n<p>In 2025, we welcomed <strong>Cano-Ela<\/strong> to our portfolio \u2013 a young company with a strong mission in healthy and sustainable food.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, Johan van Heusden and Peter Kleijwegt started with one conviction: entrepreneurs with courage, vision, and societal impact deserve more than just financing \u2013 they deserve a partner who&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","category-nieuws-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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